A few years ago, and 81-year-old man came to our office wringing his hands. He had developed a series of videos, and several versions of a book for his anti-aging formula. He explained that he was a student of Joseph Pilates’ protégé, Romana Kryzanowska. He took pilates classes at the original studio when he lived in New York city. From there, he met with top nutritionists, visited numerous top yoga instructors, and compiled the best parts of all of it into his book, 21st Century Fitness, A Formula of Exercise and Nutrition for Staying Young. But, he had no idea what happened to his website and domain name. We were determined to help him.
Somebody still owned his domain name, 21stcenturyfitness.com, but with the privacy set on the domain, we could only tell that it was registered through a client at Enom. We had an account at Enom, so we got on chat with them, and asked to contact the owner to see if we could buy the domain back from them. It turned out that a small ISP that services Simpsonville, Fountain Inn and Laurens, owned the domain and had been paying for it for over 10 years without any compensation. We were able to connect, and reimbursed them for the domain, as well as a second one that we didn’t even know existed.
In the interim, we found an old website on the internet archives, and were able to grab the website, all the assets, as well as all the old blog posts.
We then checked the Trademark status, which was getting ready to expire, so that was renewed. He had a marketing book, which we had to edit, as well as a pdf of the actual book. We then created a funnel, using a sales video that a local videographer had made, along with a way to for people to purchase and immediately the exercise videos and the book. There is also a way to order a hard copy of the book.
In the process, due to my background in fitness, I became certified to teach the 21st Century Fitness system. Larry personally trained me for several months, and after being certified in various fitness programs, I’m convinced this is the best system on the market. We have a Facebook group setup for people to ask questions and for support and are excited to help bring this system onto the market.
Larry is living proof the system works, as well as the over 2,000 students he’s instructed over the years. If you want to start getting younger as you age, order the videos and book today at https://21stcenturyfitness.com.